8 Secret Rules How to Get Better Response from Cold Emails

Julia Gulevich April 24, 2015

Ideally you wouldn’t send to a cold list. It’s not best-practice and if you have Canadians on your list you’d be violating CASL.

I suggest you figure out how to micro target emails to specific personas. Perhaps in batches of less than 100 a day. It worked well in the B2B vertical and you will get far better quality responses in a month, than the 100K/day spam your ‘offers’ to the list with prospects who do not have an existing relationship with your organization.

Here are 8 rules how to get a better response rate from your "cold" email: