Unlike your website or product, where the fashion, design, layout and information do matter, your email newsletter is more about the relationship it builds between you and your subscribers.
When you're designing a website or product, it's like you're talking to the whole world. But when you're creating an email newsletter, you're talking to a particular person — your subscriber.
A personalized, user-friendly newsletter will result in more opens, more clicks, more sales for your business, and more happy customers around the world.
Apply these 13 tips to your email campaign, and you'll create a newsletter that people will love to read:Continue Reading 1 Comment