Often we’re so hurry to send our newsletter that we do not have time to test it. Sometimes we are too lazy to do that relying on the template designer, or successful past mailings.
The truth is that every email newsletter should be tested even if you or someone else used that template yesterday. Not only can email clients and webmail apps damage your design, but they can also cut off links, subject lines, and images. Such glitches can negatively affect your email open rate, click rate, conversions, and most importantly your sender reputation.
Thus, whether you designed a new email from scratch, or used an existing email template, there is still a need to test the message before it goes out to your subscribers.
Below are 11 reasons to test each email newsletter before sending:Continue Reading No Comments