“I’ve just got a list. Can I send emails to my list without asking for permission?” That is one of the most popular questions beginners in email marketing are asking. To comply with best email marketing practices, you must get the recipient’s permission before you can send emails to them. It is also important for a conversion rate. It is believed that people who don’t know anything about you won’t be willing to buy from you because they don’t trust you.
But sometimes sending emails to people who did not subscribe to your emails to get their attention and tell them about your product can be super-effective.
Often we’re so hurry to send our newsletter that we do not have time to test it. Sometimes we are too lazy to do that relying on the template designer, or successful past mailings.
The truth is that every email newsletter should be tested even if you or someone else used that template yesterday. Not only can email clients and webmail apps damage your design, but they can also cut off links, subject lines, and images. Such glitches can negatively affect your email open rate, click rate, conversions, and most importantly your sender reputation.
Thus, whether you designed a new email from scratch, or used an existing email template, there is still a need to test the message before it goes out to your subscribers.
Below are 11 reasons to test each email newsletter before sending: