Ideally you wouldn’t send to a cold list. It’s not best-practice and if you have Canadians on your list you’d be violating CASL.
I suggest you figure out how to micro target emails to specific personas. Perhaps in batches of less than 100 a day. It worked well in the B2B vertical and you will get far better quality responses in a month, than the 100K/day spam your ‘offers’ to the list with prospects who do not have an existing relationship with your organization.
Here are 8 rules how to get a better response rate from your "cold" email: Continue Reading No Comments
“I’ve just got a list. Can I send emails to my list without asking for permission?” That is one of the most popular questions beginners in email marketing are asking. To comply with best email marketing practices, you must get the recipient’s permission before you can send emails to them. It is also important for a conversion rate. It is believed that people who don’t know anything about you won’t be willing to buy from you because they don’t trust you.
But sometimes sending emails to people who did not subscribe to your emails to get their attention and tell them about your product can be super-effective. Continue Reading No Comments
Often we’re so hurry to send our newsletter that we do not have time to test it. Sometimes we are too lazy to do that relying on the template designer, or successful past mailings.
The truth is that every email newsletter should be tested even if you or someone else used that template yesterday. Not only can email clients and webmail apps damage your design, but they can also cut off links, subject lines, and images. Such glitches can negatively affect your email open rate, click rate, conversions, and most importantly your sender reputation.
Thus, whether you designed a new email from scratch, or used an existing email template, there is still a need to test the message before it goes out to your subscribers.
Below are 11 reasons to test each email newsletter before sending:Continue Reading No Comments
Hi, we released of the new 7.6.1 version of EasyMail7 and we want to introduce you into the new features and improvements of this version.
In the 7.6.1 version we added the ability to use a custom SQL query to update, delete or insert bounce emails into external databases. Continue Reading
Hi, we released of the new 7.5 version of EasyMail7 and we want to introduce you into the new features and improvements of this version.
The main addition is the new drag-and-drop template builder.
In older versions of EasyMail 6 and 7 creating and editing an email template was rather awkward and not user friendly. You might have to hire an email designer to create a nice template for you, or spend hours coding the right HTML yourself either directly in G-Lock EasyMail or in a 3rd party HTML editor.
In the 7.5.0 version of G-Lock EasyMail7 we made things easy by adding the drag-and-drop feature that allows you to create a nice email within a few minutes without even opening the HTML source. Continue Reading 2 Comments
The new 7.2.0 version of G-Lock EasyMail7 is released and we highly recommend that you install it.
The new version is fully integrated with our WPNewsman newsletter plugin. This means you can use WPNewsman completely free to collect email subscribers on your WordPress site and then create a direct link to your subscribers' lists stored in WPNewsman through API and send them email newsletters using G-Lock EasyMail7. It is useful if: Continue Reading